Okay I’m already apologising for my epically long subject title on this one, but I feel I need to share these facts, but in actual fact they aren’t the easiest thing to share… okay I’m confusing you know I’ll admit it… gosh I need to stop apologising this is just turning into an argument with myself!
1. folder organisation
Firstly one of my key tips I would say Is file organisation I have a section on my computer dedicated to my freelance work which sits various different folders for various different companies that I do work for. I separate them into projects in each folder and images. I’m not a naturally organised person I would admit that but I have practices to ensure I can find everything when I need it.
2. naming of files
Give each file and each change a unique number or reference this often happens with logo changes and after a long hard day at staring at a computer you think to yourself whilst looking at that thumbnail is that really the one I’m looking for because seriously they all look like identical twins
3. start from a sketch
You can never go wrong with a sketch if your start from a sketch with you idea you can usually be quicker in the design process when you go onto the computer you tend to get obsessed with tweaking and changing small things and you really just don’t get any where
4. Make lists and take notes
Some clients aren’t good over email’s. emails and texts can easily be misinterpreted and If you don’t question them and go off on a tangent then …. yea your wasting time and essentially time is money when it comes to freelancing. Making lists is all about work prioritisation what needs doing now what can be done later and who is your high priority client at this time.. Obviously they are all high priority but making a list and thinking seriously about what need doing can really help.
5. Remember to take a break
Taking a break is important for your health go for a walk, go get a glass of water. Go and think about the designs rather than stare at the computer. Sketch just get yourself away from the computer just for a little while.
6. Have everything to hand
I have my trusty design books with me, a big bottle of water, a sketch pad, a note book and of course my laptop, but that kind of given. I live in a very small flat in London so I don’t really have a desk but I will sometimes go and sit at the dining room table or in the garden I feel like having one place to do my work is a bit ridged I’m a creative person and my surrounds reflect my design so be where you are comfortable but always remember to separate home life from work life.
Okay so this week has been a little bit of a weird week as I’ve been away back to Nottingham to see my parent only just got back. To which was pretty non stop the entire time which made things a little crazy on the freelance front. although I did see some good art at Nottingham castle which was fun.
So naturally here I am sat on a train with my handy mac computer and my latest copy of computer arts (The innovations issue!) getting things together for my clients because they need me and plus I pretty much give a dependable service. Last week I did a poster for a new girl band coming and the speed and quality of the work has (hopefully) ensured my long term freelancing with that client finger crossed the guy seemed really happy and did say and I quote ” I will have lots of work for you over the summer” so that seems promising.
I’m also designing a new logo for a smoothie company which is mainly linked with tropical fruit my main focus of that project is for the coconut to look less like an egg… and then we are laughing! but other than that its going well.
I’m also working in conjunction with a eCommerce clothing brand based in Glasgow who want me to design some t-shirts for them for there latest range of t-shirts and there is regular work in that for me which sounds good. so yes I’ve been very busy.
I would add some image to show you some of the work I’ve been up to but for some reason my images keep uploading strange they all look like tiny little ants in size : ( must get that fixed anyone know why this is happening please contact me?!
I’ve been freelancing for awhile now and as part of this I’ve been reading a few books. mainly “know your onions” graphic design and I’ve come to realize that some of the simplest of things that a client would need tend to be over looked by us. So I’d just like to highlight some of the things I’ve put in place with my own clients that keeps them happy and ultimately leads to more work.
1) Contact In my experience working with someone local to you can be way better than working with someone on the other side of the world the key reason for this is communication. (unless you can travel and work on the project in there country) or vice verse contact can be difficult. Skyping can be a great way to make things work although you also have to consider time difference. but the best client relationships that I have are the ones that I live on there door step. They know that they can phone me when I need to and that I will respond or we can meet in person, which gives them peace of mind. It makes sense they are investing there time in you and they need the confidence that you can do your job ect.
2) Pixel Perfection essentially this one is probably the most obvious but the way they see it is the better the perfection the better it looks on them. For example if you are designing a poster for them and there is a tiny bit out of place and there customer, client or whoever notices this. This can look bad on the company and instantly look unprofessional the same thing goes for a website. You have to think carefully one little thing out of place can send your customer on to another site, because imperfections can make you look sloppy and what customer would put money in your hands to do something, when you website flyer or whatever isn’t up to scratch.
3) Time Management They say time is money for a reason I believe that this is true especially from a freelance perspective from the clients perspective the work should be done quickly and efficiently thus saving him or her money and getting just as much work done. This isn’t all ways easy when a client wants a lot of changes and lets face it we’ve all been there. working until the early hours of the morning is normal for the freelancer (yes I am referring to a freelancer as a hunter gather someone has to put food on the table!) but the main thing is the longer the project takes the more money we receive from the project (hopefully or not in some cases) but the more agitated the client would be that you didn’t just finish the project in the first 20 logo examples you gave them.
anyway I hope my little life experiences are of us to someone and if anyone has anything more to add on this please do so in the comments.
Okay so if you remember a couple of weeks back I did a blog post on T-shirt design and what kind of things you liked minded designers like in terms of t-shirt design. Un surprisingly now I come to think about it the results came to animals.. Which makes sense seeing as my best designs and designs I’m currently working on are animals so I guess. If your reading this then you like my work, then there is also a good chance you like my animal designs. so lets just say my designs have made the response abit bias and the only way to get an accurate result would be to potentially guest post on another blog where perhaps the writer isn’t an individual with design styles that reflect the people who follow them. The results were interesting… that is all and thank you to all who kindly voted in my poll.
In terms of what I’ve been up to this week its been a crazy week. I’ve been a combination of working in my many jobs organising designing and re-organising my portfolio which I feel will never be finished because as soon as I create a new piece of work that I think is amazing I want to add it and I feel I need to learn that less is more make your decision stick with it and don’t agonise over it for hours.
I also created the case for the portfolio which is an paper envelope that I have turned into a folder wrap and stitched the corners to make it look like material. I wanted to create something both eco friendly that challenges the way we see material things yes its essentially just an envelope but its the inventive idea and change of something simple that makes it compelling. although I must say the practicalities of paper in the rain aren’t great but it sure beats plastic and more to the point I could just make a new one!
This week I’ve also had some continuing freelance work which hasn’t been easy as I’ve had two make a trip to the printers as my printer broke down which was incredibly annoying so not only did I have to do mock ups but I also had to print the final item. It’s surprising when you realise that to fix and or buy new ink for your printer that it works out cheaper to get them all done at your lovely local printers. Than It is worth bother to sort the thing out. I have a lexmark printer… it’s ok when it works but when it goes wrong and your test printing something and it has lines all over it. no matter how much ink your force into it. It’s still going to look this same. Anyway my printers did a grand job at a last min (I mean I emailed at 11 o’clock at night and picked them up at 2pm the next day) so if your looking to get a good print a reasonable price and good customer service visit www.sbsprinters.co.uk I would throughly recommend them.
In terms of my clients this week I’ve had response from a few previous clients which I’ve been prioritising. I had some interested from people over seas which is positive and all in all I’ve just been very busy!
ohhh and before I forget I went for a quick look in waterstones this week and brought a book I’d heard alot about.
“know your onions graphic design”
I’ve found it quite an interesting read it gives quite valid points about how you can become a better graphic designer and preachers that you can learn 25 years worth of graphic design experience so when I saw that I thought yea that’s something I could do with. its informative and entertaining and thats what I think I need in a book. its a good size for your to carry around so in that sense it’s also very practical It has a slip in the back so you can put notes and sketches in and all round I think it makes a great read. It’s not one of thoughts reference books that you will read a bit of and get bored. It makes you feel comfortable enough to read from start to finish and steps away from that occasional reference style. love it!.. not finished it yet but I brought it yesterday and I’m now half way through… good read buy it!
I’ve been having a big long think about the types of products on my online store on zazzles.co.uk and what kind of style I’m going to stick with in the future currently. I have quite a random mix of products based on the things that inspire me the most?
Sometimes food sometimes animals I just can’t decide what current trend I want to be and its driving me made. I could do cool and quirky or I could do illustration and fun. the possibility just seem endless.
sooooo… It would really help me out if you could help me decide what people what and need in terms of t-shirt designs. I’ve esbalished relatable but there has to be more to it than that …. what makes you want to click buy what makes you want to wear that t-shirt and what does that say about you…. ok tooooooo many questions. Any way please help me out get me to decide
Here is one of my latest designs let me know what you all think! it’s based on the sticker game at macdonalds… win win win!
As most of you have probably seen from my slightly crazy twitter feed. I have been promoting my t-shirt designs the last post I did on this I only had two designs finished but now I’ve gone onto my third and final design. I hope you like it.
I decided to illustrate a sleepy looking fox that gives the impression he is coming out of the t-shirt not really sure why but for some reason I just felt the need to rhyme.
As you all know I love Swiss Graphic design and this week I’ve been doing a bit of fun designing for this great little website called swiss style design.
You design a film of your choices and submit it to the website they will then show you design in a gallery with a host of all the other cool people who decided to join in. It’s a great idea and great for inspiration when you need some. particularly if you love this style any way, I’m sure you will love it!
…..anyway I did my poster based on Harry Potter and the philosopher’s (or sorcerers to my American friends!) it’s simple but that’s kind of what I like about it I choose blue because for me it just conjures up (pardon the pun) old fashioned idea’s about wizards robes and for me I guess I still have an in grained animation of Disney the sorcerers apprentice in my mind I mean who in there right mind doesn’t know that one! mickey mouse is more of less a world wide sensation.. any who take a look at this website its cool and who Knows I might see your poster sometime soon!
It’s come to my attention recently that I haven’t really discussed what is going in terms of my work and freelancing for a while at current I have 2 clients. which they are both going pretty smoothly one only initial wanted me to do a logo and business card design and now I am doing there website as they are so happy with the results which is good. The other is a packaging based project which I am very excited to be part of.
It is great to have a clients that lets your creativity flow.
I mean some client already have an idea and a vision in there head which they want you to materialize other have absolutely no idea what they want and are happy to let you as a professional in your industry lead the way, as to what is appropriate for their target market.
Most graphic designer prefer the latter (at least you would think) although sometimes the one that know what they want can give you an idea if you can execute it correctly. So if this is the case then in theory in terms of money and turn over which one would you decide option A or option B
A. The client know what they want you can execute it much more quickly meaning that your quote for the project would be better off because your shooting above your time scale.
B. The client doesn’t know what they want. You get the creative control but It may take you longer the client could be indecisive and therefore your turn over would be less if you gave a quote that didn’t take this into consideration
It’s a difficult option basically creative vs cash but this is the kind of world we live in and as a freelancer who’s constantly learning about new things every day. It makes me stop and think about projects option A or option B which is best for me as a designer one feels like the easy route and the other creative but maybe financial less.
Basically and this is the “deep” part everything boils down to our decisions and risks sounds psychological but maybe its true. are you a risk taker or are you safe and now from analyzing my client base I guess I’m the risk taker in option B. but the question is who has the better portfolio? and at junior level anyway surely its quality not quantity … maybe I will get to option A In the future… perhaps design and experience will change the way I design in the future who knows.
I’m currently working on a logo design for a client and I came up with this design I don’t think its right for them in terms of the type of business that they are but I thought that I would just have to share it any way!
I’ve kind of tried to go with a modern rubber stamp style theme but really I think I was just trying to win them over with my love of swiss style design… gosh I’ve blogged a lot this week haven’t I! and to think I hadn’t blogged since like last year as well I’ve got some much work that I haven’t shared!…. anyway I’m babbling enjoy!
Well I’ve been freelancing awhile now and to be honest It’s now to the point where I get very little time to do my blog which I now decided needed a long over due update.
I’ve been working with a lot of food based clients over the few months some have been local and some have been not so local I’m enjoying this type of work and I think it is something that I am definitely going to continue with (provided I can find more food based clients who are willing to take me on!)
I’ve realized more and more that I am developing my own style its got to the point where I can look at my work and compare the similarities between each project (big or small)
The way I work is becoming more and more structured and even the everyday admin parts are becoming easier simple things like invoices ect are becoming second nature to me.
At the moment I am working on the development of my site at the moment as you can see my theme is not designed me. which as you can imagine as a designer frustrates me a little bit so my aim now is to customize my theme or create my own custom template which considering this. I’ve only ever predominately created websites using my own HTML/CSS I now understand why SEO is important and what It can do for me to be searchable to people.
Hopefully this will help me gain more exposure as a result.
I’m continuing to gain work from companies some I have consistent work with which helps me no end. I feel like I’m getting closer everyday but I know things take time and I’m to the point where I want things to be just right.