coco, string, banana and drinks

okay yes it is a weird description for my latest blog post but I couldn’t really think of anything else to describe the week that I’ve had this week. It’s been a little crazy I will give you that. I’m kind of flitting between different concepts and ideas and target audiences to try and help my clients which is never easy but its something I love. Why may you ask well idea’s seem to follow better when I working on a multitude of different projects. I think it’s because when you work on just one project your one focus is there, you almost over look the best Idea you had. Where as when you are short of time the idea comes you execute it and its done it there and you either love the idea hate the idea and then just move on. I’m really surprised how this week has worked out I’ve had about 20 replies to my advert if not more! it’s crazy its a good job I love all this designing malarkey. My life at the moment is all about design even in my spare time I’m design crazy I think my partner is going to go insane. I think sometimes he thinks I have a better relationship with photo shop than him! haha no I’m only joking!

At the moment when It comes to advertising and how I’m getting so much work its all down to marketing. which I once had the pleasure to work in so needless to say I picked up a few tips even if it was only a design internship. so here are a few tips from me being pro active really helps:

1) gumtree- reply and post adverts

I really can’t stress how amazing this website is you’ve put me in connection with so many lovely local people most of which live right on my door step. which means we can have Starbucks meetings! love it!

2) twitter – #graphicdesign #freelance #seeksdesigner I’ve found so many people just by searching through hash tags on twitter you would be surprised how many search results come up you also have to hash tag your area too. I hashtag london

3) linked in – my linked in profile is filled to the max. which means you get picked up very easily in search results very helpful recruiters find you for positions.

4) Behance profile – max it out keep adding and changing things like other peoples work and follow other peoples work

5) WordPress – use tag search to find people who are looking for designs searching graphic design is a good way to do this plus you get to see lots of beautiful work and comment and talk to people in the wordpress community (which I’m sure you all do) and don’t forget to tag all of your posts I tag like a crazy person!

6) creative pool – I’ve had lots of people view my work on creative pool and I’ve even recently had my work featured on the homepage! people and recruiters can find you easily too.

7) fill out a profile on top website such as total jobs and monster and reed.

8) always ask for more work the worst that they can say is no and you can still feed that positive connection between you and your client.

and finally sit back and watch the work roll in and if it doesn’t be proactive call a couple of add check all the jobs board and if all else fails go sip a cocktail in your back garden! any one got any other tips please feel free to share!

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Do clients understand the importance of brand consistency?

So I’ve had a fair few clients now and sometimes depending on the client they know what is needed and the others are not so clued up (I mean they’ve hired me so clearly they need my help and nobody’s an expert in everything even I wouldn’t call myself one.) but sometimes I wonder if they are aware of the potential damage that an inconsistent brand brings.

I sometimes get the odd client that just wants one thing designing for them which is okay and other times I’ve pushed for more work that needs doing or suggestions that I can make and for the ones that have needed more (not all some) tend to have there own individual ideas for each project which is fine and the key is to incorporate this with the designs that already exists other wise customer get confused they lose interest and because of the brand inconsistency they lose trust in that company that’s how things are these days and lets face it (I speaking for everyone here) big brand no matter what country you live in stick to these rules and the consumer is used to seeing this. So if a company is inconstant it sticks out like a sore thumb and comes across as… well confusing… and don’t get me wrong branding isn’t easy brand books are normal big thick books with exact dimensions colours and everything. but the key is to get it right take your time and don’t get me wrong it isn’t easy to disagree with a client on something at the end of the day he/she is paying you money but freelancing isn’t just about design its about communication and that in itself is branding. So if your client want a purple background and your coulour scheme is yellow or they want “Times new Romans” (god only knows why or comic sans for that manner…. hate that font) instead of “helvetica” just tell them how is it and hopefully when they have a successful brand they will thank you for it.

 

The musical impact of viral marketing

Recently I’ve been pondering about viral marketing. I love it the way you can capture peoples imagination and then spread it like wildfire (which seems to be something that at the moment in this country is quite recent considering the heat wave we have had.) and it occurred to me that sometimes its not always about the advert/video itself but the music becomes a big part.

For example take the first major viral advert that came out when people only knew viral as having a bad cold
Cadburys took to the scene with the gorilla playing the drums, obviously the guy playing the drums was in a gorilla suit, but the attention to detail was amazing and it quickly became the instantly coolest thing to watch on YouTube share and giggle about. But my interest in this is how although yes its a gorilla he is playing the drums HAHA! we forget that the main aspect that brings it altogether is the music of Phil Collins “Air tonight” which brings me to the question: Would this advert have been as successful if a slightly vintage popular song hadn’t been chosen to accompany it? Would the monkey have been just as successful if he was only playing the drums acoustically? and to a song nobody would have heard of? maybe the brand name would have still made it a success.

later on Cadburys decided to do another viral style advert using a queen song and cars which I distinctly remember although they choose a queen track that was very popular. The marketing sank without a trace despite Cadburys reputation I am finding it very difficult to find online. later they did another viral advertisement with children moving eyebrows to the sound of a ringtone and song in a photography booth that can only be described as hilarious, was just as popular as the gorilla although I think this will forever be the most memorable Cadbury’s advert.

After Cadburys took on world domination of the viral infestation. “3” a U.K mobile network released a viral advert which is still current and being use. I find this one interesting as like Cadburys gorilla advert they centre around an animal. In this case a horse and like the Cadbury’s advert the music was a vintage popular song “Fleetwood mac Everywhere” which also proved to be an instant hit.

What I find interesting in these companies is the way the viral marketing correlates with each other. It almost gives big brand a sense of mixing a cocktail of cute animals (we all love animals) doing unexplained things and add it to a feel good track and you have and instant internet sensation and just to thicken this plot it appears other brands are taking notice. 02 have brought out an advert called “be more dog” which features a cat behaving like a dog. the only thing that they lack is the music and I’m wondering the impact that it will have on phone networks such as 3 and 02 it makes me wonder what really is going on behind some of the world biggest company’s door and marketing agencies.