What do our clients really want?

I’ve been freelancing for awhile now and as part of this I’ve been reading a few books. mainly “know your onions” graphic design and I’ve come to realize that some of the simplest of things that a client would need tend to be over looked by us. So I’d just like to highlight some of the things I’ve put in place with my own clients that keeps them happy and ultimately leads to more work.

1) Contact In my experience working with someone local to you can be way better than working with someone on the other side of the world the key reason for this is communication. (unless you can travel and work on the project in there country) or vice verse contact can be difficult. Skyping can be a great way to make things work although you also have to consider time difference. but the best client relationships that I have are the ones that I live on there door step. They know that they can phone me when I need to and that I will respond or we can meet in person, which gives them peace of mind. It makes sense they are investing there time in you and they need the confidence that you can do your job ect.

2) Pixel Perfection essentially this one is probably the most obvious but the way they see it is the better the perfection the better it looks on them. For example if you are designing a poster for them and there is a tiny bit out of place and there customer, client or whoever notices this. This can look bad on the company and instantly look unprofessional the same thing goes for a website. You have to think carefully one little thing out of place can send your customer on to another site, because imperfections can make you look sloppy and what customer would put money in your hands to do something, when you website flyer or whatever isn’t up to scratch.

3) Time Management  They say time is money for a reason I believe that this is true especially from a freelance perspective from the clients perspective the work should be done quickly and efficiently thus saving him or her money and getting just as much work done. This isn’t all ways easy when a client wants a lot of changes and lets face it we’ve all been there. working until the early hours of the morning is normal for the freelancer (yes I am referring to a freelancer as a hunter gather someone has to put food on the table!) but the main thing is the longer the project takes the more money we receive from the project (hopefully or not in some cases) but the more agitated the client would be that you didn’t just finish the project in the first 20 logo examples you gave them.

anyway I hope my little life experiences are of us to someone and if anyone has anything more to add on this please do so in the comments.

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