Why You Need a Professional Graphic Designer

Why you need a professional graphic designer

Controlled Color, Inc.

Not everyone knows how to draw or paint as well as a professional artist: this alone summarizes why you may need to work with a Chicago graphic designer. It doesn’t matter if you’re promoting your business or simply creating a line of brochures for your customers. Somewhere is a person or an agency who is more skilled and better equipped to do these things for you.

These professional graphic designers’ advanced training and experience put them in a better position to come up with more effective website layouts or publication designs. For example, you may have been guilty of cramming as much information as possible in your posters and brochures to make them more informative. Professional designers would say this is a bad idea because most people tend to stay away from cluttered texts and graphics.

Graphic designers can also help create a consistent look for your business. After all…

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What do our clients really want?

I’ve been freelancing for awhile now and as part of this I’ve been reading a few books. mainly “know your onions” graphic design and I’ve come to realize that some of the simplest of things that a client would need tend to be over looked by us. So I’d just like to highlight some of the things I’ve put in place with my own clients that keeps them happy and ultimately leads to more work.

1) Contact In my experience working with someone local to you can be way better than working with someone on the other side of the world the key reason for this is communication. (unless you can travel and work on the project in there country) or vice verse contact can be difficult. Skyping can be a great way to make things work although you also have to consider time difference. but the best client relationships that I have are the ones that I live on there door step. They know that they can phone me when I need to and that I will respond or we can meet in person, which gives them peace of mind. It makes sense they are investing there time in you and they need the confidence that you can do your job ect.

2) Pixel Perfection essentially this one is probably the most obvious but the way they see it is the better the perfection the better it looks on them. For example if you are designing a poster for them and there is a tiny bit out of place and there customer, client or whoever notices this. This can look bad on the company and instantly look unprofessional the same thing goes for a website. You have to think carefully one little thing out of place can send your customer on to another site, because imperfections can make you look sloppy and what customer would put money in your hands to do something, when you website flyer or whatever isn’t up to scratch.

3) Time Management  They say time is money for a reason I believe that this is true especially from a freelance perspective from the clients perspective the work should be done quickly and efficiently thus saving him or her money and getting just as much work done. This isn’t all ways easy when a client wants a lot of changes and lets face it we’ve all been there. working until the early hours of the morning is normal for the freelancer (yes I am referring to a freelancer as a hunter gather someone has to put food on the table!) but the main thing is the longer the project takes the more money we receive from the project (hopefully or not in some cases) but the more agitated the client would be that you didn’t just finish the project in the first 20 logo examples you gave them.

anyway I hope my little life experiences are of us to someone and if anyone has anything more to add on this please do so in the comments.

Freelancing into the night

The title of this post is totally reflective of what I’ve been up to recently I’ve posted a few adverts online to gain some more lovely client and so far I can’t believe the response I’m literally swamped in graphics work and I havent paid a penny for the advertising. Which is good I’m guessing people must like my work which is good. I think my work has developed and changed over the past year or so I’m learning to take things in there stride and I realize that the only way to get any where is to be pro active and just keep going which is sometimes hard.
I’m look for way to expand my horizons in design and more unique ways to find clients.
I do however feel that graphic design is a very male centric kind of profession and with turning 25 this year I’m worried that being female and of child baring age will go against me. Which is sad but I must reiterate I am not having children for a loooonng time and I would very much like a career but I guess I’m not the only female designer out there all I need to do is show my skills to the best of my abilities.
I’m currently updating this on my phone so at risk of providing sub standard images I will show all my new designs in my next post… Or even multiple. I’m going away next week and it looks like my little Mac will be joining me.

My Latest Branding Project

This week I’ve been working on a branding project. Logo design, Business card and brochure just wanted a little bit of feed back from you guys if you can help I really like it, but an unbiased second opinion is always good!.

The client is a 1 on 1 high end teaching and project management specialist.  which looks better out of these two?  after looking at it for awhile my mind just boggles.

 

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The Value of Digital Skills

How digital design skills are needed to land a job in design.

Digital Media Convergence

Digital skills are the key to landing a job these days.  From Adobe Photoshop and Illustrator, to knowing how to write in HTML and CSS, all the way to editing film in Avid Media Composer, these technical skills can make or break your resume and your job. 

As an intern, your job is to do what your boss asks of you.  Whether they need you to edit or compose any type of media, you are doing it in a program.  And in the real world, not everything can be done in Microsoft Word.  Its essential to know how to make something from scratch, and these programs are how you do it. 

My newfound digital skills helped me land my summer internship and will continue to help me with jobs in the future as my skills grow and advance.  Companies want their interns to know how to use the professional programs…

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What is Graphic Design?

an question everyone wants asking… what is graphic design?

psychedelique

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People always ask me this question.

“So what exactly is graphic design? Can you draw really well?”

Hmm. I have a very long answer to this question:

Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements-typography, images, and the so-called “white space” around them-to communicate a message. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a…

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Results of the t-shirt design poll and other various things..

Okay so if you remember a couple of weeks back I did a blog post on T-shirt design and what kind of things you liked minded designers like in terms of t-shirt design. Un surprisingly now I come to think about it the results came to animals.. Which makes sense seeing as my best designs and designs I’m currently working on are animals so I guess. If your reading this then you like my work, then there is also a good chance you like my animal designs. so lets just say my designs have made the response abit bias and the only way to get an accurate result would be to potentially guest post on another blog where perhaps the writer isn’t an individual with design styles that reflect the people who follow them. The results were interesting… that is all and thank you to all who kindly voted in my poll.

In terms of what I’ve been up to this week its been a crazy week. I’ve been a combination of working in my many jobs organising designing and re-organising my portfolio which I feel will never be finished because as soon as I create a new piece of work that I think is amazing I want to add it and I feel I need to learn that less is more make your decision stick with it and don’t agonise over it for hours. portfolio-2014

I also created the case for the portfolio which is an paper envelope that I have turned into a folder wrap and stitched the corners to make it look like material. I wanted to create something both eco friendly that challenges the way we see material things yes its essentially just an envelope but its the inventive idea and change of something simple that makes it compelling. although I must say the practicalities of paper in the rain aren’t great but it sure beats plastic and more to the point I could just make a new one!

This week I’ve also had some continuing freelance work which hasn’t been easy  as I’ve had two make a trip to the printers as my printer broke down which was incredibly annoying so not only did I have to do mock ups but I also had to print the final item. It’s surprising when you realise that to fix and or buy new ink for your printer that it works out cheaper to get them all done at your lovely local printers. Than It is worth bother to sort the thing out. I have a lexmark printer… it’s ok when it works but when it goes wrong and your test printing something and it has lines all over it. no matter how much ink your force into it. It’s still going to look this same. Anyway my printers did a grand job at a last min  (I mean I emailed at 11 o’clock at night and picked them up at 2pm the next day)  so if your looking to get a good print a reasonable price and good customer service visit www.sbsprinters.co.uk I would throughly recommend them.

In terms of my clients this week I’ve had response from a few previous clients which I’ve been prioritising. I had some interested from people over seas which is positive and all in all I’ve just been very busy!

ohhh and before I forget I went for a quick look in waterstones this week and brought a book I’d heard alot about.

“know your onions graphic design”

I’ve found it quite an interesting read it gives quite valid points about how you can become a better graphic designer and preachers that you can learn 25 years worth of graphic design experience so when I saw that I thought yea that’s something I could do with. its informative and entertaining and thats what I think I need in a book. its a good size for your to carry around so in that sense it’s also very practical It has a slip in the back so you can put notes and sketches in and all round I think it makes a great read. It’s not one of thoughts reference books that you will read a bit of and get bored. It makes you feel comfortable enough to read from start to finish and steps away from that occasional reference style. love it!.. not finished it yet but I brought it yesterday and I’m now half way through… good read buy it!

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