Branding: Fonts

fonts that reflect your mood? what font am I today!


A recent study, by researchers at Wichita State University, has revealed that a typeface can reflect your personality, mood, and attitude. Since your branding is usually the first impression people will have it is important to make the right decision 

Most companies pick fonts out for the logo and add secondary fonts as their tagline, other companies choose completely different fonts on the logo and tagline and use easy to read fonts for there body text.

When putting a brand together keep in mind too many fonts can send mixed messages and confuse the viewers.

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